Design Like It Matters brings a wealth of expertise in online marketing and branding. We evaluate what you have online and show you how to make it more effective and reflective of your true business focus. Our process is to listen, research, and brainstorm–then design, build, optimize and promote. We build “standards compliant” designs that are completely accessible and readily incorporated into the search engines of the internet. Our process is smart design, from the bottom up, then online integration with all search engines and social media.
online business evaluation
Working with small businesses for so many years has provided us with great insight into what works and what doesn’t. Is your website doing what you need it to do? Our deep background in web standards and usability rules informs our expertise in marketing, design and search engine optimization techniques and makes it possible for us to easily evaluate what online practices are useful for your business. These evaluations are offered free of charge and you are certain to walk away better informed.
After many years creating websites from scratch using standard coding tools such as HTML and CSS, DLIM now frequently builds on the WordPress platform when it seems appropriate for the client. A staggering 25%+ of the internet uses WordPress and for a very good reason. This platform is open source and constantly being updated and improved by an army of developers and devotees around the world. We customize designs for your needs and build in the functionality you require, and, if you like, we train you to update it yourself.
social media integration
Our client base consists of small businesses and community organizations. Both need to use different aspects of social media but often find that the work involved can be overwhelming. Should I be using Facebook, Twitter, Instagram, etc.? We design an appropriate, tailored social media program for you and provide the tools to manage it.
local search engine optimization
Local directory listings on 30+ sites including Yelp, Yahoo and Google. Show up in more local searches and stand out from the pack.